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Language Matters in Life and Business: Google Drops “Don’t Be Evil” Slogan

google new logo

What did the search giant's motto really mean, anyway? Read More »

Language Matters in Life and Business: Disrupting the Climate Change “Brand”


Some scientists have been pushing to replace the phrase "climate change" with a more effective term. Read More »

Language Matters in Life and Business: Impulse Control When You Shop

wendys artisan egg sandwich

Don't let marketing buzzwords and scarcity messaging urge you into impulse purchases this holiday season. Read More »

Language Matters in Life and Business: Minimalism Can Pay Major Dividends

payless bogo commercial

Slogans are as key as product names for marketing, and the shorter the sweeter, especially in the 140-character Twitter era. Sometimes advertisers hit the nail on the head. Other times they don't. Read More »

Language Matters in Life and Business: Getting It Right This Holiday Season


Ad agencies have copy editors who make sure the verbiage in their messages is correct. But when businesses do their own marketing, correct English and even correct spelling often go out the window. Read More »

Sentencing Reform and the Strange Case of Anthony Bascaro

Photo courtesy

Anthony "Tony" Bascaro is 80 years old and has been in prison for the past 34 years. Pretty much everyone – except for his daughter and granddaughter – has forgotten about him. If he lives long enough, he will be released in 2019. Read More »

Can Alzheimer’s, the Goliath Disease, be Defeated?


Deeper prayer, greater compassion, and expressions of gratitude, sincerity, and happiness are all part of that “low-cost lifestyle” researchers are on the hunt for. Read More »

Reentry Tool Kit: Reentry Technician Training and Classroom Management (Part 4 of 4)

Take A Load Off

Thousands of prisoners from all ranks and backgrounds attend classes and receive one-on-one assistance. Take a Load Off meticulously questions their plans for life after release as well as what they do inside. The ROC offers reliable support and peer encouragement. Read More »

Prisoners’ Reentry Tool Kit: Administrative Tools (Part 3 of 4)


The institutional setting is complicated by enough negative energy as it is. Everyone benefits from being of service to one another. Read More »

A Spiritual Answer to Changing Health Theories


I have seen in my own experience how thought is the most powerful influence on health. Read More »