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Tag Archives: AR

Adobe MAX: Hands On with Immersive Technology – AR, VR, ‘Dunkirk’ and Story

Adobe MAX

AR and VR were hot topics at this year’s Adobe MAX, last month in Las Vegas. The session “Step Into The Story: A Look Into New Immersive Technology” combined insights from pioneers in the field and a chance to experience AR/VR editing.

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‘Star Wars’ Goes Pokémon on You

From September 1-3, the force will be at over 20,000 retailers in 30 countries as the Disney Company introduces new 'Star Wars' characters using augmented reality (AR). Disney will use this technology in an event they are calling Force Friday II to launch a new product line and generate excitement for the premier of 'Star Wars: The Last Jedi' which will open in U.S. theaters on December 15, 2017.

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