More proof of the viability of the web as a primary marketing tool:
- Targeting a legion of online music fans, the latest video from multi-platinum, Grammy award winner Eminem will make its exclusive world premiere today on RollingStone.com , the Internet’s leading authority on music news and popular culture. The fully-animated video for “White America,” from Eminem’s new chart-topping album The Eminem Show (Aftermath/Interscope), was developed by Sundance Award-winning producers Guerrilla News Network and will be available exclusively on RollingStone.com for a 24-hour period.
Providing a unique underground experience for fans, the nontraditional video will only be available on the Web. Following RollingStone.com’s 24-hour exclusive, “White America” will also be available for a limited time on MP4.com and GetMusic.com , two of RollingStone.com’s partner websites.