Based on the hit television series that ran from 1979-85, the new movie version of The Dukes of Hazzard (see the tongue-in-cheek trailer here), opening August 5, is set in the present day and follows the adventures of “good old boy” cousins, Bo (Seann William Scott) and Luke (Johnny Knoxville) Duke, who with the help of their eye-catching cousin Daisy (Jessica Simpson) and moonshine running Uncle Jesse (Willie Nelson), try to save the family farm from being destroyed by Hazzard County’s corrupt commissioner Boss Hogg (Burt Reynolds).
Their efforts find the Duke Boys eluding authorities as a matter of course in “The General Lee,” their famed 1969 orange Dodge Charger that keeps them one step ahead of the town’s dimwitted sheriff, Roscoe P. Coltrane (M.C. Gainey).
Speaking of the General Lee, The Rhino Linings (click banner above to enter contest) General Lee Tour takes off July 26th from San Diego and makes its way cross-country, ending August 7th in Indianapolis. The touring caravan features the General Lee, two Rhino Linings Pit Crew trucks and a Rhino Off-Road RTV (as seen in the film), plus football broadcaster Jack Arute. The first 25 people in each city will pick up a free Rhino Linings General Lee Tour T-Shirt and will join the Rhino Linings Pit Crew to gas up the General Lee.
July 28 – 10am-2:30pm Knotts Berry Farm, Buena Park, CA
July 29 – 12-4pm Harkin Theater (exact theater location TBD), Phoenix, AZ
July 29 – 6-8pm Cactus Moon Saloon, Tucson, AZ
July 30 – 12-12:30pm Midway Chevrolet, El Paso, TX
July 30 – 10:30-11pm Alamo Dragway, San Antonio, TX
July 31 – 12-4pm Astro World, Houston, TX
August 1 – 7-9am Clearview Mall, New Orleans, LA
August 1 – 12-12:30pm TBD, Mobile, AL
August 1 – 5-6pm TBD, Birmingham, AL
August 1 – 10-11:30pm TBD, Atlanta, GA
August 2 – 7-9am TBD, Atlanta, GA
August 2 – 12-2:30pm TBD, Augusta, GA
August 2 – 4-7pm TBD, Columbia, SC
August 2 – 9-11:30pm TBD, Charlotte, NC
August 3 – 7-9am TBD, Charlotte, NC
August 3 – 11am-1pm TBD, Winston/Salem, NC
August 3 – 3-6pm TBD, Raleigh/Durham, NC
August 3 – 9-11:30pm TBD, Richmond, VA
August 4 – 7-8am TBD, Richmond, VA
August 4 – 11am-12:30pm TBD, Washington, DC
August 4 – 1:30-3pm TBD, Baltimore, MD
August 4 – 6-7:30pm Penn’s Landing, Philadelphia, PA
August 4 – 9:30-11:30pm Hooters (location TBD), New York City, NY
August 5 – 7-10am Bryant Park, New York City, NY
August 5 – 10:45am-TBD Madame Tussauds, New York City, NY
August 5 – TBD-8pm TBD, New York City, NY
August 5 – 11pm-12am Regal Stadium 14, Harrisburg, PA
August 6 – 9:30-10am Loews Waterfront Theater, Pittsburgh, PA
August 6 – 2-4pm Rave Motion Pictures Polaris 18, Columbus, OH
August 6 – 6:30pm-12am TBD, Indianapolis, IN
August 7 – 8am-4pm TBD, Indianapolis, IN
The marketing of the film appears to center around the horsepower appeal of the General Lee, and the titilation appeal of Jessica Simpson undulating in her Daisy Dukes, as per the new video for her hick-hop remake of “These Boots Are Made For Walking,” available on the movie soundtrack CD.
Check out Temple Stark’s soundtrack review here.