Tag Archives: advertising

Digital advertising has come a long way since the days of annoying pop-ups that flooded a user’s screen, but most advertisers still don't fully respect what users want. As new research shows, internet users want organic ad experiences that cater to their personalized wants, rather than invasive and overt ads that have little relevancy.

Don't let marketing buzzwords and scarcity messaging urge you into impulse purchases this holiday season.

Slogans are as key as product names for marketing, and the shorter the sweeter, especially in the 140-character Twitter era. Sometimes advertisers hit the nail on the head. Other times they don't.

Ad agencies have copy editors who make sure the verbiage in their messages is correct. But when businesses do their own marketing, correct English and even correct spelling often go out the window.

With proven methods and interesting images and procedures, you are taken into a world of color and creative process, one that is intriguing and stimulating.

Cover bands don't change the world.

Negative stereotypes of race, class, and gender persist in the media.

Using the word mayhem can make a world of difference.

A great time capsule of 1960s Madison Avenue.

An illustrated volume with over 300 vintage book ads, documenting 20th century literature.