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Jackson’s New King Kong Rampaging With Help of Corp Partners


The newly svelte Peter Jackson’s remake of King Kong, his first film since the brobdingagian Lord of the Rings trilogy, is now within sniffing distance (if you are downwind), with worldwide release due December 14, 2005.

Like Rings, shot in his native New Zealand and co-written by Jackson, Fran Walsh and Philippa Boyens, this latest iteration of the overgrown amorous ape adventure stars Naomi Watts, Jack Black, and best actor Oscar winner Adrien Brody, a juxtapositioning of names with the power to induce vertigo in the cinematically sensitive.

But an assortment as eclectic as the film’s trio of stars has been brought together for the inevitable corporate “partnerships,” announced this week:

-Beginning in October, Kellogg’s will offer King Kong packaging on 18 million units of breakfast cereal available in 24,000 retail locations nationwide. The packages will include 18 oz. “Collector’s Packs” of Kellogg’s Corn Flakes as well as Kong-emblazoned 15 oz. boxes of Apple Jacks and Corn Pops. All of the special packages will contain an offer for a free King Kong t-shirt. Kellogg’s will be “executing additional promotions” in international territories.

– The Nestle campaign, which also kicks off in October, will include King Kong” packaging graphics featured on more than 10 million units of the company’s top-selling candy bars including Nestle Crunch, Butterfinger and Baby Ruth. Nestle’s King bars will feature an “instant-win sweepstakes,” while the company’s Beast bars will be promoted as King Kong Limited Edition Bars during the campaign.

– As part of its previously announced global strategic alliance with NBC Universal, Volkswagen continues its King Kong campaign in September at the auto industry’s premiere event, the upcoming IAA International Motor Show in Frankfurt. During the exhibition, which runs September 15-25, Volkswagen plans an impressive King Kong presence, including presentations of the trailer and behind-the-scenes production footage for the expected one million show visitors.

Volkswagen’s worldwide King Kong promotions will expand in November with television, print, outdoor and online campaigns as well as in-store displays at Volkswagen dealerships, sweepstakes and giveaways.

Volkswagen’s King Kong promotions started June 27, 2005, when it hosted the exclusive online debut of the film’s trailer for 48 hours. Viewers of the NBC networks’ King Kong “roadblock” were directed to the VW site if they wanted to see the trailer again. The result was a 100-fold traffic increase to the VW site.

– Chase will offer a Limited Edition King Kong Universal Entertainment MasterCard that gives cardmembers the opportunity to earn points towards Universal products including DVDs, movie tickets and gift cards. Chase will support the launch of the limited edition credit card roll-out with “branded direct mail packages as well as online and event marketing.”

Chase will also have a presence at King Kong’s New York premiere and participate in cross-promotional efforts with the City of New York that will populate the city with “significant outdoor media” and other grass-roots marketing tactics.

– Starting in December, approximately 7,500 U.S. Burger King locations will begin serving limited-run “King Kong”-themed menu items. The company will support the products, which are targeted at adult consumers, with television and online campaigns as well as point-of-sale displays. Burger King is also promoting King Kong in a number of its international territories.

“Movie fans with king-sized appetites can expect big things at Burger King locations worldwide when we bring the larger-than-life world of King Kong off-screen and into our restaurants,” said Brian Gies, Vice President of Marketing Impact for Burger King.

King Kong is the first film to enjoy a marketing alliance with the City of New York. The city’s role will including hosting the U.S. premiere of the film.

– Toshiba will provide a “significant” global media campaign in support for King Kong, including television, print and online campaigns tied to its new home and personal entertainment products in major territories including the U.S. and Japan.

I am of the opinion that all of these companies should form “partnerships” with Blogcritics.

About Eric Olsen

Career media professional and serial entrepreneur Eric Olsen flung himself into the paranormal world in 2012, creating the America's Most Haunted brand and co-authoring the award-winning America's Most Haunted book, published by Berkley/Penguin in Sept, 2014.Olsen is co-host of the nationally syndicated broadcast and Internet radio talk show After Hours AM; his entertaining and informative America's Most Haunted website and social media outlets are must-reads: [email protected], Facebook.com/amhaunted, Pinterest America's Most Haunted.Olsen is also guitarist/singer for popular and wildly eclectic Cleveland cover band The Props.

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