Friday , June 14 2024

Google: 70% of the Global Search Market

BBC Online talks with Google’s technology boss Craig Silverstein:

    The master and commander of the world of search is facing a barrage of contenders seeking to take over the throne.

    Mr Silverstein is aware that Google could lose the top spot at any moment, but remains convinced that its way of handling the mass of information on the web is best, at least for now.

    “We’re dependent on coming up with the right ideas,” said Mr Silverstein. “If you rest on your laurels, you will be toppled.”

    For the moment, Google is riding high. It now has more than 70% of the global market, meaning that seven out of 10 people will click onto Google’s webpage when they are looking for information on the internet.

    And it was named as the top brand of 2003, beating Apple into second place.

    But the history of the internet is littered with search engines which once dominated the net.

    Just a few years ago, AltaVista had been the search tool of choice. Before that it was Inktomi and even earlier it had been Yahoo.

    “We’ve looked at how easy it is for people to switch from Google to another search engine,” Mr Silverstein told BBC News Online.

    “The conclusion we draw from it is that we have to stay on our toes. Switching is ridiculously easy to do and search is so important to people, they will switch if it makes their life easier.”

    In its attempts to stay ahead of the competition, it has just revamped its web page and announced that it is trying out a system that allows people to enter personal information so that the search engine might deliver more relevant results.

    ….The secret of its success lies in the page-ranking system it uses to analyse the web. At a basic level, this judges the relevance of a page by counting how many other pages link to it.

    “A rank list is not the most natural way to find information,” admitted Mr Silverstein. “We think about that a lot but we’re not convinced the alternatives are better.

    “The idea of ranking a page is always going to be important.”

    Despite its critics, the page-ranking technique has proved remarkably popular with surfers and has turned Google into a verb, as well as a very profitable business.

    The subject-related paid ads that appear alongside search results contributed an estimated $2bn in revenues to the advertising industry.

    ….Many suspect that Microsoft wants to incorporate search into its next desktop operating system, code-named Longhorn.

    The idea would be to create a single search box that with one click would be the gateway to all the information you need, be it in your computer or on the web.

    Mr Silverstein shied away talking specifically about whether Google was working on a single search bar for the desktop, but it is clearly something it is looking at.

    “What I can say is that kind of research is consistent with what Google is about and trying to do,” he said.

    ….Surprising perhaps, Mr Silverstein seemed to embrace the work of others looking at novel ways of pulling information from the web.

    “We’re excited about that,” he said. “In the future, it will not just be about gathering a list of web pages.”

    Mr Silverstein is aware that search technology is really very much in its infancy. This is good news for him, he said with a smile, as he can be confident of being in a job for years to come.

    “The right way to search is to do what a person would do,” he said, “that is the ideal we are going for.

    “The problem is that we have no idea how to get there.”

I alternate between Google and Yahoo1, but I only use Yahoo! because I use My Yahoo! as my start page (see Bruce Kratofil’s comparison of Google and the new Yahoo!).

62% of our traffic comes from search engines and almost 73% of that comes from Google, so we still like them just fine.

About Eric Olsen

Career media professional and serial entrepreneur Eric Olsen flung himself into the paranormal world in 2012, creating the America's Most Haunted brand and co-authoring the award-winning America's Most Haunted book, published by Berkley/Penguin in Sept, 2014. Olsen is co-host of the nationally syndicated broadcast and Internet radio talk show After Hours AM; his entertaining and informative America's Most Haunted website and social media outlets are must-reads: Twitter@amhaunted,, Pinterest America's Most Haunted. Olsen is also guitarist/singer for popular and wildly eclectic Cleveland cover band The Props.

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