Preschool PBS KIDS Sprout Channel Debuts

All preschool, all the time – our almost-2 year old will likely burst with programming-induced joy.

PBS announced this week the launch of a new 24/7 preschool channel, called PBS KIDS Sprout, available on digital cable and satellite, and a companion website, which are “dedicated to offering little ones safe, fun, quality content.” The site says, “Our mission is to provide a varied and innovative programming mix which ensures educational effectiveness and helps children learn and acquire a love of and respect for learning.” Right on.

PBS KIDS Sprout features a powerful and familiar lineup of shows including Sesame Street, Boobah, Bob the Builder, Barney & Friends, Thomas & Friends, Angelina Ballerina, Sagwa: The Chinese Siamese Cat, Caillou, The Berenstain Bears, Jay Jay the Jet Plane, Teletubbies, Dragon Tales, Pingu, Noddy and more. Boohbah, because it is so deeply odd, is my fave.

The channel features thematic programming blocks scheduled to “follow the day of a preschooler from breakfast through to bedtime.” Morning programming on PBS KIDS Sprout features “stimulating and upbeat shows” designed to “get little ones moving and active for the day ahead.” Lunchtimes and afternoons offer shows with common learning themes such as shapes, colors and feelings. The evening programming block includes “soothing, relaxing shows” to “help children gently wind down after a busy day.” Good thinking.

Hosts Kevin and Melanie, the first members of the PBS KIDS Sprout on-air family, appear in original segments between shows creating a “safe and nurturing” environment. Throughout the day, Kevin and Melanie lead “fun and engaging activities that encourage interactivity and learning.”

PBS KIDS Sprout also offers a complete video-on-demand (VOD) service featuring 50 hours of VOD content every day. That’s a lot of TV.