Madonna to do ads for Gap:
- Madonna will be the new face for Gap’s fall multimillion dollar ad campaign.
Gap spokeswoman Claudia Hawkins would give few details on the campaign, set to break July 28, other than to say the campaign also features rap star Missy Elliott.
Over the past several years, Gap has enlisted a diverse group of celebrities for its advertising, including actors Christina Ricci, Anjelica Huston, and Dennis Hopper. But experts believe signing the pop icon is the biggest coup yet for the retailer, which needs additional buzz to continue its turnaround.
“This is the coolest idea. Madonna has kept her image fresh,” said Mike Toth, president and chief creative director for Toth Brand Imaging, a brand and advertising company with offices in New York and Concord, Mass. [AP]
I’m not entirely sure I want to dress like Madonna OR Missy Elliott.