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Tag Archives: customer experience

Interview: Kory Angelin, Author of ‘#SELLOUT: How a Great Experience Can Help You #SELLOUT of Your Product’

An interview with Kory Angelin about his new book, '#SELLOUT: How a Great Experience Can Help You #SELLOUT of Your Product.' Angelin’s no-nonsense guide is for anyone who has to sell anything — and his secret to selling may surprise you.

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SXSW V2V: Warning – You’re Losing Money by Not Being a Cultural Architect

“The secret to great service brands, like Starbucks, Nordstrom and Nespresso, is that they inspire the customer experience through their teams,” said SGEi president Shane Green. It’s mindset and behaviors. These create a reputation. In today’s social media-focused environment your reputation is your brand. How you do things is how people will see you in the marketplace.”

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