Thursday , January 27 2022

Multitasking

New study says many watch TV and surf the Internet at the same time:

    Where do TV and the Internet meet? The answer, according to a study released today by comScore Media Metrix, is that it’s often in the same room. The survey of 45.1 million Americans finds that 48% have both in the same room and of them, 47% frequently watch TV and surf the Internet at the same time. Twenty-nine percent surf and watch every once in a while and only 5% say they never do. It’s not often that the two meet in content, however. Only 15% visited a Web site about the show they were watching while they were watching TV and another 15% chatted online or sent email about the shows. But comScore said this could be developed, creating an opportunity for advertisers to reach consumers through simultaneous media delivery and interactivity.

I am amazed that more broadcasters haven’t taken full advantage of this opportunity to cross-promote their shows and websites. Fox’s 24 did it well, and the news channels make a point of it, but the opportunity seems barely tapped.

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About Eric Olsen

Career media professional and serial entrepreneur Eric Olsen flung himself into the paranormal world in 2012, creating the America's Most Haunted brand and co-authoring the award-winning America's Most Haunted book, published by Berkley/Penguin in Sept, 2014. Olsen is co-host of the nationally syndicated broadcast and Internet radio talk show After Hours AM; his entertaining and informative America's Most Haunted website and social media outlets are must-reads: [email protected], Facebook.com/amhaunted, Pinterest America's Most Haunted. Olsen is also guitarist/singer for popular and wildly eclectic Cleveland cover band The Props.

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