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Multitasking

New study says many watch TV and surf the Internet at the same time:

    Where do TV and the Internet meet? The answer, according to a study released today by comScore Media Metrix, is that it’s often in the same room. The survey of 45.1 million Americans finds that 48% have both in the same room and of them, 47% frequently watch TV and surf the Internet at the same time. Twenty-nine percent surf and watch every once in a while and only 5% say they never do. It’s not often that the two meet in content, however. Only 15% visited a Web site about the show they were watching while they were watching TV and another 15% chatted online or sent email about the shows. But comScore said this could be developed, creating an opportunity for advertisers to reach consumers through simultaneous media delivery and interactivity.

I am amazed that more broadcasters haven’t taken full advantage of this opportunity to cross-promote their shows and websites. Fox’s 24 did it well, and the news channels make a point of it, but the opportunity seems barely tapped.

About Eric Olsen

Career media professional and serial entrepreneur Eric Olsen flung himself into the paranormal world in 2012, creating the America's Most Haunted brand and co-authoring the award-winning America's Most Haunted book, published by Berkley/Penguin in Sept, 2014. Olsen is co-host of the nationally syndicated broadcast and Internet radio talk show After Hours AM; his entertaining and informative America's Most Haunted website and social media outlets are must-reads: [email protected], Facebook.com/amhaunted, Pinterest America's Most Haunted. Olsen is also guitarist/singer for popular and wildly eclectic Cleveland cover band The Props.

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