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The web is increasingly focused on simulating naturalistic human experiences in order to seamlessly integrate technology services into daily life.

Formats, Content and Design: The Future of Web Design

web designWhat the future holds is always on the minds of startup pioneers, who seek to find novel ways to bring utility to their customers. Each new year brings many interesting trends in web design that aim at making the online user experience smoother and more intuitive.

Contemporary web design innovations are increasingly geared toward mobile devices. This is changing both the way that content is delivered and the kinds of content produced.

Merging Formats

Many businesses have struggled to optimize content for display and interaction on mobile devices. It is far less predictable than desktop web design, which has known variables and can produce predictable outcomes.

Whenever someone tries to use a mobile site but cannot because, for example, they have long fingernails, it is design failure. Mobile sites are getting easier to use and many startups leverage the strengths of mobile and desktop to convey content in the best possible way.

Because HTML5 is scalable in different formats, and there are web development apps taking advantage of this, designers can create sites that offer intuitive navigation no matter the device. This means never losing anything, regardless of how the customer comes to the site.

Content Management and Design

A startup must be a disruptor, an entity that shakes up an industry by changing the basic processes it uses. The visual design of web content is changing in radical ways informed by contemporary design principles favoring humanism and seamless interactivity.

The limitations and strengths of the human eye and sensory system are the focus of nearly every trend for the coming year. Incorporating elements such as parallax scrolling, which adds depth and realism to imagery by imitating how images appear in three dimensions to the human eye, makes web sites not only easier to use but healthier to look at.

Material design, which strives to simulate a naturalistic tactile environment in touch-based systems, makes websites more intuitive by linking commands to gestures and using color and size changes to indicate options for the user. Google is at the forefront of this innovative approach to web design, which can be observed in the Maps app for smartphones.

This philosophy is apparent in Micro UX design principles, as well. This is the process in which web designers incorporate seemingly minute, and always subtle, attempts to delight the user. It is accomplished with intuitive navigation and a more humane user experience that employs familiar language and pleasing imagery.

Hidden menus, when a menu appears as the user touches or hovers over a subject line, and ghost buttons, made of simple lines and text with a blending background, allow for better content organization. Economy of space is preserved when these features are incorporated into a web page.

The end goal sought by each of these strategies is to humanize the user experience, making it gentler and friendlier. An enhanced experience adds crucial value to a site that will encourage customers to return.

The Right Tool for the Job

Standing out is tough when new designs that completely change how people interact with businesses on the web appear on a daily basis. No one can create a web page that offers a unique experience without the right tools.

Fortunately, apps such as Invision allow a startup to easily design a website for desktop and mobile devices and provide intuitive mockups for their engineers. This lets startups focus on creating the best website without having to do it from scratch.

The web is increasingly focused on simulating naturalistic human experiences in order to seamlessly integrate technology services into daily life. Good web design apps work in this way. The best designs come when these principles are part of the whole process.

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About Jenna Cyprus

Jenna is a freelance writer who loves the outdoors; especially camping while relaxing with her family.

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