A conversation with global demographics expert Kenneth W. Gronbach, the author of 'Upside,' about the power of demographics to steer society — and help businesses strategize for success.
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Book Review: ‘Upside: Profiting From the Profound Demographic Shifts Ahead,’ by Kenneth W. Gronbach
There's power in counting people — and no better guide than 'Upside' by Kenneth W Gronbach a demographer and trend expert. Its an enlightening book and a great tool for making better business decisions.
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