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Author Archives: Oren Hope

I’m in the Mood for Some #Moonfruit!

Using Twitter, Moonfruit has come up with one of the most brilliant marketing schemes I’ve seen in a long time. Read More »

Writing for the Web, Part Two: Home Page Homilies

You don't need to read a whole book to learn the basic principles of writing for the web. Read More »

Writing for the Web, Part One: Basics

Describing what you do, and why you are the ones to do it, is a website's first job. Read More »

Networking, Part Two: Stranger Things

Organized networking groups can pave new roads to success. Read More »

Networking Is Like Dating

Will they like me? Will they think I’m smart? Will they find my professional skills, er, attractive? Read More »

Email Marketing in a Web 2.0 World

Is email still a viable marketing tool for smaller companies? Read More »

Your Friend Twitter

I'll be the first to admit that I just didn't get Twitter. Read More »

The Business of…Life?

With the economy in a ditch and more and more people lacking steady work, the entrepreneurial spirit has been flowering like crazy. Read More »

Website Basics

An online presence is a necessary part of marketing yourself, and a good website should address the basics of what you offer right up front. Read More »

What Should I Charge?

Perceived value is real value. Read More »