The possibilities are endless. The question is, how much more manipulation do we want to accept?

In a world where we're all under the SEO yoke, marketing people and editorial folks have to work together more closely than ever before.

Boys playing with a ball on a field is exactly the feeling the geniuses of sports promotion know how to tap into.

Sometimes getting to the top means going over it.

Bios and press releases are both necessary parts of a good marketing and press plan.

Customer service via Twitter hits home.

Marketing can influence the public to support or oppose a big societal change.

As you forge ahead in your business – and in your life – remember that your biggest fan is you.

Big corporations are learning to take advantage of the "localvore" movement. When does marketing become deception?

A branded item that's a little bit new, a little bit different, is also a little bit worth tweeting about.