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You Say You Want a Revolution

Edna Gunderson delineates the conflict between artists and labels:

    What started as a classic David-and-Goliath skirmish over contractual terms could be tilting toward a level battlefield as opposition on a wide range of issues swells against an industry mired in a sales slump.

    “The record business is in rough enough shape that something might actually change,” says Craig Marks, editor of Blender magazine. “If things weren’t so uncertain, so bleak and in such disarray, the industry would be immovable, even with a gun to its head. If there was ever a set of circumstances that could lead to artists making inroads, it’s now.”

    Clinging to the status quo are the world’s five major record conglomerates: Universal, Sony, Time Warner, EMI/Virgin and Bertelsmann, represented by a powerful trade group, the Recording Industry Association of America (RIAA). They face challenges from increasingly vocal performers supporting the Recording Artists’ Coalition (RAC), whose diverse roster of 150 members includes Bruce Springsteen, Sting, R.E.M., Bonnie Raitt, Madonna, Eric Clapton, Dave Matthews, Billy Joel, Elton John, Linkin Park, Aimee Mann, No Doubt, Puddle of Mudd, Staind and Static-X.

    Key concerns from the broad range of byzantine conflicts:

    Caps on contract lengths. Most major-label agreements require a commitment of six to eight albums, an obligation that can entail an indefinite term of indentured servitude. California state Sen. Kevin Murray, a Democrat, wrote a bill to repeal an amendment that exempts recording artists from a state law limiting contracts to seven years.
    After RAC and the RIAA failed to reach a compromise, the bill was pulled Aug. 15. Murray plans to resubmit it next year as part of a larger package also addressing accounting practices, pension plans and health benefits.

    Accounting practices. Audits routinely detect unpaid royalties. Music industry lawyer Don Engel, who estimates that labels misreport and underpay artist royalties by 10% to 40%, says industry accounting practices are “intentionally fraudulent.” Music writer Dave Marsh describes the process as “an entrenched system whose prowess and conniving makes Enron look like amateur hour.” Royalties, based on complex and antiquated formulas that favor labels, are disbursed only after artists pay back advances, recording costs and other expenses.
    Greg Hessinger, director of the American Federation of Television and Radio Artists (AFTRA), a union representing 80,000 actors, musicians and other entertainment workers, says this recoupment method “is so replete with ambiguity, complexity and subjectivity that the only true long-term solution is a complete overhaul. Until we can bury the recoupment system, changes must be implemented that provide for greater transparency and a fuller duty to account so that artists can at least be certain that they are being paid correctly.”

    Producer Steve Albini, trashing label practices in The Baffler magazine, outlines a hypothetical but typical record deal that bestows a $250,000 advance on a young band. The album sells 250,000 copies, earning $710,000 for the label. The band, after repaying expenses ranging from recording fees and video budgets to catering, wardrobe and tour bus costs, is left $14,000 in the hole on royalties.

    A California Senate hearing on accounting practices is set for Sept. 24 in Los Angeles.

    Health and pension benefits. Soul legend Sam Moore and other artists are suing record companies and the AFTRA Health and Retirement Funds (a separate entity from the union) for pension benefits. Atlantic, which has sold Moore’s music since 1967, never deposited a nickel into his pension because of convoluted formulas tied to royalties. Not surprisingly, labels are balking at paying roughly 20,000 artists up to 30 years of back pension and health benefits. The union, negotiating with labels since May, hopes to secure increased access to health insurance and improvements in pension participation when talks resume in October. Among 200 artists who signed a letter supporting the union’s proposal are Steve Earle, John Hiatt, Johnny Cash, Marilyn Horne, Carole King, Billy Bob Thornton and Coolio.
    Copyright and ownership. Sen. Orrin Hatch, R-Utah, once stated that the record business is the only industry in which the bank still owns the house after the mortgage is paid. Artists are demanding copyright reform and a reasonable means of reacquiring their master recordings.
    Payola reforms. Labels sidestep payola laws by hiring independent promoters to lobby and compensate radio stations for playing certain records. Opponents say this quasi-legal system stifles creativity and limits diversity.
    The drumbeat of war has been building in recent years as artists wrestle for self-empowerment and vow to amend a system that let soul greats Otis Blackwell, Jackie Wilson and Mary Wells die destitute. Before she died, Peggy Lee was part of a class-action settlement that won unpaid royalties. Courtney Love filed suit to break her Geffen contract. Prince fled the corporate structure and pitched camp on the Internet, where he sells directly to fans. Tom Petty’s upcoming album, The Last D.J., slams industry greed.

    Point: ‘Corporations don’t have feelings’

    “The record companies are like cartels, like countries, for God’s sake,” singer/songwriter Tom Waits says. “It’s a nightmare to be trapped in one. I’m on a good label (Epitaph) now that’s not part of the plantation system. But all the old records I did for Island have been swallowed up and spit out in whatever form they choose. These corporations don’t have feelings, and they don’t see themselves as the stewards of the work. They are making shoes, and then they want to go to the Bahamas and get a suntan.”

    He advises new artists to “get a good lawyer and don’t ever sign away your publishing rights. Most people are so anxious to record, they’ll sign anything. It’s like going across the river on the back of an alligator.”

    ….Wayne Kramer, founder of punk’s seminal MC5, felt some empathy for embattled record execs after he established his label, MuscleTone, last year.

    “I have a new respect for how hard it is to run a label, and I know record companies lose money on most bands,” Kramer says. “But artists know the score. Since the business started, record companies have been getting away with murder. Almost none of the musicians I know have health insurance. Every record executive I know has health insurance, a nice house in the hills and a golden parachute.”

    The artist-rights movement “is an unglamorous, unfun, unsexy part of this business that the public won’t find fascinating,” Kramer adds. “But you can’t write it off as rich rock stars bellyaching. There’s a systematic unfairness that has to be addressed.”

    At least one rich rock star says he’s bellyaching on behalf of music itself, not just the artists who make it.

    “We’re on the threshold of a whole new system,” says Rolling Stones guitarist Keith Richards. “The time where accountants decide what music people hear is coming to an end. Accountants may be good at numbers, but they have terrible taste in music. I don’t know how I’m going to get paid, but I’d rather go out into the brave new world than live with dinosaurs that are far too big for their boots.”

About Eric Olsen

Career media professional and serial entrepreneur Eric Olsen flung himself into the paranormal world in 2012, creating the America's Most Haunted brand and co-authoring the award-winning America's Most Haunted book, published by Berkley/Penguin in Sept, 2014. Olsen is co-host of the nationally syndicated broadcast and Internet radio talk show After Hours AM; his entertaining and informative America's Most Haunted website and social media outlets are must-reads: Twitter@amhaunted,, Pinterest America's Most Haunted. Olsen is also guitarist/singer for popular and wildly eclectic Cleveland cover band The Props.

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