Saturday , January 22 2022

Tower Tumbling

Note what I wrote here yesterday about the price of CDs:

    File-swapping and the rise of DVDs have combined to expose the outrageous rip that are retail CD prices – people will buy more if they think they are getting a good deal: paying more for the soundtrack than the DVD is not what the consumer considers a good deal. Cut the retail price in half and we’ll talk.

Some retailers are doing just that:

    Discounters such as Best Buy, Wal-Mart and Target are luring music buyers by slashing album prices — by half, in some cases. They use CD fire sales to get customers through the door, where they’ll be exposed to big-ticket items such as stereos, computers and televisions.

    ”Big-box retailers are using music to drive traffic,” said Colin McGranahan, retail analyst for Sanford C. Bernstein & Co. in New York.

    ”It’s what grocery stores used to do. You would go in to pick up milk and leave with a steak,” McGranahan said. ”Except here you go in for the new Britney Spears and you end up with a $1,700 refrigerator.” [The Tennessean]

Of course the problem here is that music-based retailers like Tower can’t afford to seel their primary product at a loss: the wholesale price they pay has to be cut in half for this to work. That’s up to the labels.

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About Eric Olsen

Career media professional and serial entrepreneur Eric Olsen flung himself into the paranormal world in 2012, creating the America's Most Haunted brand and co-authoring the award-winning America's Most Haunted book, published by Berkley/Penguin in Sept, 2014. Olsen is co-host of the nationally syndicated broadcast and Internet radio talk show After Hours AM; his entertaining and informative America's Most Haunted website and social media outlets are must-reads: [email protected],, Pinterest America's Most Haunted. Olsen is also guitarist/singer for popular and wildly eclectic Cleveland cover band The Props.

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