Owen Gibson reports in the Media Guardian that Roxio is bringing back Napster one more time. Napster has had more chances than a left-handed relief pitcher:
- Yes, Napster has risen from the ashes of bankruptcy for what seems like the umpteenth time. This time around, new owner Roxio insists it’s here to stay. Stop us if you’ve heard this one before, but Roxio plans to turn the brand into a subscriber site, from which users can burn tunes using its software. It remains to be seen whether the majors will sign up but, in their new mood of cooperation, it is likely. The big question will be whether Napster has any brand value left, bearing in mind that it is more than 18 months since it was last online.