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Marketing strategies targeting Baby Boomers.
Read More »Tag Archives: Marketing
Boomer Marketing—Part 2
Marketing luxury products to Baby Boomers.
Read More »Boomer Marketing—Part 1
Baby boomers don't want to see the sights from an air-conditioned bus. They want to see the mountain—and climb it.
Read More »Selling Stuff to Men
Selling status to affluent men requires innovative marketing.
Read More »Sex, Money, Marketing
Gender differences in buying goods and services.
Read More »Marketing Luxury
Selling luxury products takes cultural know-how.
Read More »Neuromarketing
The possibilities are endless. The question is, how much more manipulation do we want to accept?
Read More »William Shawn Never Had To Worry About SEO
In a world where we're all under the SEO yoke, marketing people and editorial folks have to work together more closely than ever before.
Read More »March Madness: Crazy Like a Fox
Boys playing with a ball on a field is exactly the feeling the geniuses of sports promotion know how to tap into.
Read More »Verse Chorus Verse: Kiss – “Calling Dr. Love”
From demon to clown in three decades...
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