Dudes aren’t digging AOL’s Johnny Appleseed approach to CD distribution. If you plant them will communities grow? BBC has the story:
- A campaign to collect one million AOL CDs has got off to a good start.
The two Californian men who kicked off the campaign have now gathered more than 80,000 of the promotional discs.
The campaign is intended to tell the company about the damage the discs do to the environment when discarded, and shame it into curbing its zealous promotional efforts.
In addition sister campaigns to collect CDs are springing up around the world.
Net service America Online now has more than 35 million subscribers. It has built up this huge number by sending out CDs in the post, by putting them in magazines and newspapers and by handing them out on the street.
Californians Jim McKenna and John Lieberman want AOL to stop sending out the discs in huge numbers because the vast majority go unused and end up thrown away and buried in landfill sites….