In a simple, straight-forward language, often sprinkled with humor, Mazzocchi — who isn’t only an Ernst & Young Entrepreneur of the Year winner but also an award-winning medical thriller author — takes the reader through the process of developing their story to maximize success, especially when it comes to attracting investors.
Mazzocchi begins by defining what it truly means to be an inventor/founder entrepreneur as opposed to other titles, such as a start-up entrepreneur, and professional manager. He also explains what the art of entrepreneurism entails, stressing the importance of how the telling of the story needs to improve during the entrepreneurial journey or “it will fall off the cliff into the abyss.”
But how do you spin a visionary tale that has not yet happened, but could, and should happen? Mazzocchi compares this to trying to explain your dreams or fantasies to a stranger — they are real and exciting to you but difficult for others to appreciate. And even when you get your story across, why should they care? It is here that the author’s expertise comes into play, taking the reader through each part of the story and step of the process, from developing the “hook” to knowing your audience to keeping their interest, and more.
Storytelling is a fascinating read, chock-full of information, advice, and interesting “behind-the-scene” anecdotes from someone who’s been there and done that first-hand. Though it is primarily aimed at entrepreneurs, the wisdom of this little book applies to many other careers and aspects of a person’s life. Reading this book is like having your own business mentor or coach guiding you every step of the way through the development of your story. Highly recommended!
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