Mattel has announced the breakup of Barbie and Ken after 43 years of very public courtship, which for plastic people isn’t all that long. Apparently Ken wouldn’t commit:
- The couple’s “business manager,” Russell Arons, vice president of marketing at Mattel, said that Barbie and Ken “feel it’s time to spend some quality time — apart.”
“Like other celebrity couples, their Hollywood romance has come to an end,” said Arons, who quickly added that the duo “will remain friends.”
Arons denied that there was any truth to rumors that the breakup was linked to the Cali (as in California) Girl Barbie, arriving in stores now. To better reflect her single status, Cali Barbie will wear board shorts and a bikini top, metal hoop earrings, and have a deeper tan.
….Barbie — the most popular fashion doll in the world, according to toy maker Mattel — met Ken on the set of a TV commercial in 1961, and they have been inseparable ever since.
Arons hinted Wednesday that the separation may be partially due to Ken’s reluctance to getting married. All those bridal Barbie dolls in toy chests around the globe are really just examples of Barbie’s wishful thinking, she explained. [CNN]
My 4 year-old daughter celebrated this news by putting a dress on her Swan Lake Ken – maybe she knows someting Mattel doesn’t.