Monday , May 23 2022

When Harry Met Retail

Second Potter video flies out of stores:

    “Harry Potter and the Chamber of Secrets” worked its magic on the home video front, selling more than 6 million VHS and DVD combined units nationwide in its first day in release, according to several industry sources.

    While Warner Home Video executives declined comment on sales of the latest “Potter” release, when taking into account that the title was released Friday simultaneously in the United States, United Kingdom, Germany, Australia, Spain and Scandinavia, combined VHS and DVD sales are estimated to have topped 11 million units as of Sunday, according to several industry sources.

    ….The home video release of the second “Potter” movie, which earned $260 million at the box office, topped both Nielsen VideoScan’s First Alert DVD and VHS sales charts during its first three days in release and came in at No. 3 on Video Store magazine’s weekly rental chart, earning an estimated $7.96 million in gross domestic rental revenue during its first three days on rental shelves. [Hollywood Reporter]

There’s magic in that magic. Although I liked the first movie better, Chamber continues to successfully construct an audio/visual version of the alternative reality of the books, for which the rewards seem virtually unlimited.

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About Eric Olsen

Career media professional and serial entrepreneur Eric Olsen flung himself into the paranormal world in 2012, creating the America's Most Haunted brand and co-authoring the award-winning America's Most Haunted book, published by Berkley/Penguin in Sept, 2014. Olsen is co-host of the nationally syndicated broadcast and Internet radio talk show After Hours AM; his entertaining and informative America's Most Haunted website and social media outlets are must-reads: [email protected],, Pinterest America's Most Haunted. Olsen is also guitarist/singer for popular and wildly eclectic Cleveland cover band The Props.

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