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Video Mods – Um?

Okay, as a non-video game player and music video skeptic I am not the target audience for this, but am I insane to think this is the most pointless, pandering nonsense in the history of pointless pandering nonsense?

Do we need remade versions of videos with the characters and environments of video games? How is this anything but an extended commercial for the video game (and of course the song, but we’re used to that)? And more pointedly, is this an entertaining commercial for the video game?

Perhaps I am missing deeper cultural synergy giving this profound meaning:

    MTV2 “Video Mods” Recreates Music Videos From Lil Jon, Black Eyed Peas, Evanescence, New Found Glory & More With Popular Video Game Characters From Sims 2, BloodRayne 2, Tribes: Vengeance, Outlaw Golf 2 & Many More

    Expanding the boundaries of music and video, MTV2, the 24-hour music network, announced the premiere of a one-of-a-kind new series, “Video Mods” on Saturday, September 18th at 9:30pm ET/ 6:30pm PT . Morphing music videos and video games into an entirely new music viewing experience, each half-hour episode of MTV2 “Video Mods” will showcase some of today’s most popular video game characters and environments as they perform videos by artists of all genres including Lil Jon, Black Eyed Peas, Evanescence, New Found Glory and more. “Video Mods” will air every other Saturday beginning September 18th at 9:30pm ET/ 6:30pm PT only on MTV2.

    In this first episode, MTV2’s “Video Mods” will showcase Lil Jon’s hit music video “Get Low” recreated by the video game Fight Club; Evanescence’s “Everybody’s Fool” recreated by BloodRayne 2; the Fountains of Wayne’s hit “Stacey’s Mom” featuring the Sims 2; and the Von Bondies video “Cmon Cmon” recreated by Tribes: Vengeance.

    In upcoming episodes, MTV2 “Video Mods” will also present videos by the Black Eyed Peas, New Found Glory, The Darkness, Christina Milian, Ying Yang Twins and The Vines. Each video will be transformed, sometimes literally, sometimes with a completely new creative concept, by adapting the music video using a unique video game environment and featuring characters from one, or often a variety of video games. Additional games featured in upcoming episodes include SSX 3, Outlaw Golf 2, Jade Empire, Fight Night and Leisure Suit Larry: Magna Cum Laude.

    For complete information on MTV2 “Video Mods” visit MTV2.com. There fans will get to see each video in its entirety after it appears on the show, plus listen MTV2.com’s video game radio, playing music featured in today’s hottest games, and on the soundtracks of video game inspired movies.

You can see the first set of remade videos at the site now, or by clicking on the images above.

UPDATE
Cool eCard for Video Mods includes more clips, links to the video games involved in the modifications, and contest to win STUFF.

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About Eric Olsen

Career media professional and serial entrepreneur Eric Olsen flung himself into the paranormal world in 2012, creating the America's Most Haunted brand and co-authoring the award-winning America's Most Haunted book, published by Berkley/Penguin in Sept, 2014. Olsen is co-host of the nationally syndicated broadcast and Internet radio talk show After Hours AM; his entertaining and informative America's Most Haunted website and social media outlets are must-reads: [email protected], Facebook.com/amhaunted, Pinterest America's Most Haunted. Olsen is also guitarist/singer for popular and wildly eclectic Cleveland cover band The Props.

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