Tori Amos is looking for help making her music video for her single “Taxi Ride“:
- Epic Records, in partnership with Apple QuickTime and RollingStone.com, is pleased to announce the creation of “Tori’s Taxivision”, a new on-line contest in which fans get the opportunity to create a music video for Tori Amos’ next single, “Taxi Ride,” off her gold-plus selling Epic Records debut, Scarlet’s Walk.
Beginning on April 4th, participants will be invited to visit www.toriamos.com, www.rollingstone.com or www.apple.com for the opportunity to submit their most unique ideas via any moving medium (animation, video, etc). All submissions must be received by May 16, 2003 at 11:59PM (EST). So dust off that video camera, sharpen your colored pencils, break out that old sketchbook and get to work on your storyboards – Tori’s giving you the green light.
During the month of May, a “short list” of finalists, chosen personally by Tori, will be unveiled on www.toriamos.com. Fans will then be able to vote for their favorites (from May 23 – May 30) and the winning video, selected by Tori, will be broadcast by QuickTime exclusively in the industry standard Mpeg-4 format, for 30 days on www.toriamos.com.
Each of the winners will be selected by Tori based on originality, creativity, concept, technique and presentation and announced on June 2, 2003. A top prize of $2,000 will be given to the person with the most creative and inspired interpretation of “Taxi Ride”. The first place runner-up will receive a Sony DCRPC101 Digital Handycam Camcorder and the second place runner-up will receive a Sony CCD-TRV318 Hi8 Handycam Camcorder. Twenty more great ideas will be rewarded with a special, personally autographed package, which includes the special limited edition CD, Scarlet’s Walk, among other items.
Two factors: the financial condition of the music biz, and the increasing ubiquity of broadband enabling the easy and quick transmission of “content” over the Internet, will make these kinds of contests more and more common.