Tonight at 8:00 pm EST people, cities, and businesses around the world will be turning off their non-essential electricity for one hour. Earth Hour is the brain child of the World Wildlife Federation (WWF) who have co-opted the idea from an event staged in Sydney Australia last year where 2 million people and 2,000 businesses shut off power for an hour. The idea was to show people easy and effective means that can be taken to save electrical power on a regular basis.
This year the WWF have taken the idea global by encouraging people, cities, and businesses to sign up on-line to pledge taking part in a simultaneous world-wide hour of turning out the lights and shutting off the power. To date only about 230,000 people and twenty major cities have pledged to go along with the idea, which isn't even a tenth of the number who took part in last year's event in Sydney. In other words it's looking like this hasn't exactly caught too many people's imaginations.
Now I'm sure that there are going to be people who will say things like the television stations and advertisers aren't going to want lose that hour's worth of prime time audience on a Saturday night, so they're not going to go out of their way to promote it. It will be easy enough to point the finger of blame at some big media conglomerate who doesn't want to lose a penny, for why this event doesn't fly. It's far better to do that than to admit that the whole exercise is pointless and just another sap to people's consciences that won't accomplish anything at all.
It's just another joke like Earth Day, and the corporate sponsored pick up a piece of garbage programs that take place every April 23rd. You know those events where everybody gets in their cars and drives to some spot with garbage bags and collects some of the crap that our society produces on a daily basis so that it can be added to overflowing landfill sites, burnt in incinerators, tossed in the town dump, or buried in abandoned mine shafts. Yep, then every one gathers round and has a barbecue consisting of hamburgers made from cattle that acres of rain forest were cut down to make room for. Very ecological.
I hate to break it to everyone but no amount of Earth Days, Earth Hours, Earth Minutes, or even Earth Seconds, is going to change the condition the world is in. If you want to do something constructive for the environment it is going take a commitment far in excess of anything that any of us, and I include myself in that us, are probably willing to take. One only has to consider the environmental impact we each have going grocery shopping each week to get an idea of what I'm talking about.
According to statistics reported by Barbara Kingsolver in her book Animal, Vegetable, Miracle if you were to remove the products made with corn, soy, and canola from the supermarket, close to 97% of what's on the shelves would vanish. Soy and corn are not just found in soy milk, tofu or your can of creamed corn from Green Giant these days. Check the ingredient list on the next box of frozen chicken breasts that you buy and you'll notice some interesting additions; soy protein and maybe even corn meal. Both are added to the "chicken breast" as filler to give it more weight. Yet that's only the surface, because a great deal of the packaging that your food comes in has used corn in the manufacturing process.
Now that might sound "ecological" until you start factoring in something else, how much of our agricultural land is now being used to grow what used to be know as feed corn – corn unfit for human consumption but you could feed cattle with – that can be processed for manufacturing purposes? In order to make that box your chicken product came in we've wasted land that could have been used to grow food instead of creating packaging that has to be disposed of.
Then there's the matter of how that packaging was manufactured. How much fresh water was used for the paper to be pulped, for the inks to be manufactured? How much electrical power was needed to for the various stages of the manufacturing process from the cutting down of the tree that supplied the wood that made the paper until the box ended up on the factory floor where the frozen chicken bits were stuffed into it? What happened to all the waste product from the manufacturing process all the way along the chain?
None of that even takes into account the chicken that was used in the process to make the contents of the package. Skipping over the whole ethical thing about factory farms for now let's just consider chicken shit. That's the real problem with all these factory farms is the disposal of the animal waste product. You get thousands of chickens in one place you're talking about one hell of a lot of chicken shit that you have to get rid of somehow because you can't just have it piling up on the floor. So where does it all go?
All of that just from buying one box of frozen chicken breasts at the supermarket. If you were to take every product you purchase in the grocery store that came pre-packaged and start tracing back through the manufacturing process for each part of it, you'd come up with a similar scenario. Even those so called "green" products we all buy are packaged and contribute somewhere along the way to the damage we're inflicting upon the planet.
So things like Earth Hour and Earth Day are meaningless jokes when compared to the damage we inflict upon the world we live just by going about our daily business. No one-off event once a year will change that. Sure turn your electric power off for an hour tonight if you want, but while your at it why not sit down and look at the real impact of your personal habits on the planet earth.
Oh and everybody, don't rush to turn on your electricity all at once; the power spike could black out North America for hours.