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Tag Archives: Boomers

Book Review: ‘Counter Mentor Leadership: How to Unlock the Potential of the 4-Generation Workplace,’ by Kelly and Robby Riggs

'Counter Mentor Leadership' by father-and-son team Kelly and Robby Riggs is a savvy, highly entertaining guide to effectively leading and engaging the multigenerational workforce.

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Boomer Marketing—Part 1

Baby boomers don't want to see the sights from an air-conditioned bus. They want to see the mountain—and climb it.

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