If you have an unlimited ad budget like Budweiser or the automakers and can afford the repetition throughout the game, maybe it is worth it, but for smaller players shooting their wad on a single showing, I doubt it is.
IFILM has its super cool and handy compendium of Super Bowl commercials up here now (be patient, the page takes a while to load). This was a slow year: even looking over the titles I couldn’t remember the majority of the ads and only a couple struck me enough to stick with me.
The Cedric the Entertainer “Designated Driver Dance” Bud spot was funny both conceptually and in execution, and the CareerBuilder.com “Kissing Monkey Butt” spot was certainly pointed and graphic in characterizing a less than ideal work environment. I remember seeing MC Hammer but couldnt’ really figure out why. I have a hard time believing a lot of the other ones archived there even ran: I can’t remember them at all. I saw the Volvo/Virgin ad we talked about a few days ago, but it wasn’t all that memorable either.
I DO remember the Cialis ad, but only because its coy smirking about old farts pumping up their sagging sex lives with chemicals made me want to throw something at the new big screen.
AP’s rundown is here – did any of the ads catch your eye, ear, or fancy?