Friday , September 18 2020

Pearl Jamming

Pearl Jam leaving Epic is potentially a VERY big deal – please check out my commentary on MSNBC.com:

    Bands come and go from record labels in a revolving door of euphoria and dejection, so when the news came out that Pearl Jam had fulfilled its contract and was leaving Epic after 12 years, many in the industry shrugged and went back to their Mocha Malt Frappucinos. But this is more than just another band leaving just another label.

    THIS IS ONE institution leaving another, the most popular and important American rock band of the ’90s voluntarily rejecting the grandest label heritage – the longtime home of Bob Dylan, Bruce Springsteen, Santana, Miles Davis and Tony Bennett – because the band may no long require the services of a major label.

    If Pearl Jam – now touring the United States to wildly enthusiastic crowds – is able to create a successful business model mobilizing its fans via the Internet and engaging in such “crazy” stunts as releasing live double albums of every show it performs, this could be the beginning of a stampede away from the lumbering dinosaurs that the major labels have become…..

Please also check out Howard Owen’s take on the band’s direct marketing savvy here.

About Eric Olsen

Career media professional and serial entrepreneur Eric Olsen flung himself into the paranormal world in 2012, creating the America's Most Haunted brand and co-authoring the award-winning America's Most Haunted book, published by Berkley/Penguin in Sept, 2014. Olsen is co-host of the nationally syndicated broadcast and Internet radio talk show After Hours AM; his entertaining and informative America's Most Haunted website and social media outlets are must-reads: [email protected], Facebook.com/amhaunted, Pinterest America's Most Haunted. Olsen is also guitarist/singer for popular and wildly eclectic Cleveland cover band The Props.

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