Tuesday , May 21 2019
Home / Uncategorized / No Re-order/No Return

No Re-order/No Return

Journalista overseer Dirk Deppey has a thoughtful and extensive posting on The Comic Journal‘s blog discussing industry biggies Marvel Comics’ current “no re-orders” policy. Designed to give the once-near-bankruptcy comics line a better looking “bottom line” to potential investors, Marvel’s policy has already angered many comics shop owners & fans who’ve been dismayed to learn that many single new titles get sold out before they’ve even stepped through the door.

Deppey’s piece, The Fog Hollow Memorial Address (in memoriam for a comics shop that was killed after an earlier unsuccessful attempt at long-term manipulation of the comic collector’s market led to the inevitable downturn) tracks some of the previous decade’s short-sighted biz practices and explains how Marvel’s latest tactic is just as harmful for industry health as the variant foil-wrapped cover. If you’ve ever wondered why – when their line’s fed several box office boffos (Spider-Man, X-Men, Blades I and II) in the past few years – Marvel Comics can remain in shaky financial straits, Deppey’s “address” gives a clue.

About Bill Sherman

Bill Sherman is a Books editor for Blogcritics. With his lovely wife Rebecca Fox, he has co-authored a light-hearted fat acceptance romance entitled Measure By Measure.

Check Also

Thomas Crawford conducts the American Classical Orchestra

Concert Review: American Classical Orchestra – ‘Eroica’ (NYC, 17 May 2019)

Beethoven's "Eroica" Symphony was a jubilant finish to the American Classical Orchestra's season under Thomas Crawford, showing their mastery of, and ardent feeling for, the classical repertoire.