Wednesday , January 26 2022

Nielsen to Track TiVO Usage

Nielsen and TiVO have signed a monitoring deal to see what the heck people are doing with those things, or something:

    Nielsen Media Research has signed a deal with TiVo that will allow the media-monitoring firm to track consumers’ digital video recorder use, according to the companies.

    DVRs are computer-based systems that record and store TV programs for future viewing. They are largely used by consumers who want to watch certain programs at a time most convenient to them. The devices also allow users to fast-forward past commercials.

    There are currently about 3 million DVR users in the U.S., said Josh Bernoff, vice president and principal analyst at Forester Research. TiVo said it has 1 million subscribers.

    ….According to a statement released by the two companies, TiVo and Nielsen will collect data on a permission basis, utilizing an “opt-in” panel that allows users to volunteer to be monitored. The new service will collect data on approximately 5,000 to 10,000 TiVo users. [AdAge]

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About Eric Olsen

Career media professional and serial entrepreneur Eric Olsen flung himself into the paranormal world in 2012, creating the America's Most Haunted brand and co-authoring the award-winning America's Most Haunted book, published by Berkley/Penguin in Sept, 2014. Olsen is co-host of the nationally syndicated broadcast and Internet radio talk show After Hours AM; his entertaining and informative America's Most Haunted website and social media outlets are must-reads: [email protected],, Pinterest America's Most Haunted. Olsen is also guitarist/singer for popular and wildly eclectic Cleveland cover band The Props.

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