“Hello MTV,” the name of new mobile phone service:
- Music video channel MTV is to venture into the world of mobile phone service provision in Sweden.
Beginning this month, MTV Europe is to offer pre-paid mobile services in the Scandinavian country as a mobile virtual network operator (MVNO) over Telia Mobile’s GSM network.
…Aiming its service at the young viewers of its music television network, the country’s newest mobile operator will include various musical data services such as music news, premium ringtones and programme information. Users will also be able download music charts and contact musicians and MTV VJs though special numbers. [Europemedia.net]
This is quite fitting as both MTV and Sweden are very silly.