We have been hearing about the integration of television and the Internet for some time now. Where is it? We saw some of it at last year from NBC in conjunction with the Winter Olympics, as USA Today notes:
- During its coverage of last year’s Winter Olympics, NBC cleverly directed TV viewers to its Web site with a simple tool: Make on-air hype for Web site material have a specific tie-in with what’s shown on TV at that moment. It’s amazing the technique hasn’t spread across TV sports. Now, it might. On Feb. 2, ESPN will introduce ”intelligence” graphics directing viewers to features on espn.com covering topics being discussed on SportsCenter. The practice eventually will spread to all ESPN programming.
The days of that high def big screen, split between the TV and the Internet, are getting closer.