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“Intelligence Graphics”

We have been hearing about the integration of television and the Internet for some time now. Where is it? We saw some of it at last year from NBC in conjunction with the Winter Olympics, as USA Today notes:

    During its coverage of last year’s Winter Olympics, NBC cleverly directed TV viewers to its Web site with a simple tool: Make on-air hype for Web site material have a specific tie-in with what’s shown on TV at that moment. It’s amazing the technique hasn’t spread across TV sports. Now, it might. On Feb. 2, ESPN will introduce ”intelligence” graphics directing viewers to features on espn.com covering topics being discussed on SportsCenter. The practice eventually will spread to all ESPN programming.

The days of that high def big screen, split between the TV and the Internet, are getting closer.

About Eric Olsen

Career media professional and serial entrepreneur Eric Olsen flung himself into the paranormal world in 2012, creating the America's Most Haunted brand and co-authoring the award-winning America's Most Haunted book, published by Berkley/Penguin in Sept, 2014.Olsen is co-host of the nationally syndicated broadcast and Internet radio talk show After Hours AM; his entertaining and informative America's Most Haunted website and social media outlets are must-reads: [email protected], Facebook.com/amhaunted, Pinterest America's Most Haunted.Olsen is also guitarist/singer for popular and wildly eclectic Cleveland cover band The Props.

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