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Guerilla Un-marketing

I admire the audacity of this campaign by the Downhill Battle organization, even if I have reservations about its efficacy and advisability. Remember, the vast majority of major label employees are not fat cats, are not evil, love music, and have the artist’s best interests at heart. Obviously, that does not all apply all the way up, but I have a hard time justifying tossing my friends out on the street.

I completely disagree with the RIAA’s methods, attitude, perspective, sense of entitlement, but boycotting the labels seems an overly broad attack – like I said, mixed feelings.

More on the Downhill org here and here.

About Eric Olsen

Career media professional and serial entrepreneur Eric Olsen flung himself into the paranormal world in 2012, creating the America's Most Haunted brand and co-authoring the award-winning America's Most Haunted book, published by Berkley/Penguin in Sept, 2014.Olsen is co-host of the nationally syndicated broadcast and Internet radio talk show After Hours AM; his entertaining and informative America's Most Haunted website and social media outlets are must-reads: [email protected], Facebook.com/amhaunted, Pinterest America's Most Haunted.Olsen is also guitarist/singer for popular and wildly eclectic Cleveland cover band The Props.

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