Friday , September 25 2020

For a Song: The Price War Begins

Listen.com reduces online song price to $.79:

    Listen.com, which offers Internet radio broadcasts and other programming for $9.95 a month, is lowering the price for burning digital music onto compact discs to 79 cents per song, the company said Wednesday.

    The move comes just one month after Apple Computer Inc. launched an online music store, in which Macintosh users can download a song for 99 cents with few restrictions – and no monthly subscription fee.

    ….”We’re starting to see the business model experiments,” said Michael McGuire, an analyst with Gartner G2.

    ….The company decided on the 79-cent price after a six-week experiment, in which Listen.com charged 49 cents per song, chief executive Sean Ryan said. The move attracted more subscribers and boosted song downloading, although he declined to reveal figures.

    Listen.com may allow customers to burn songs for a fee without buying a monthly subscription, Ryan said, calling 2003 “the year to test business models.” [AP]

Let me know when there are 500,000 songs available for under $.50 each and no subscription fee or usage restrictions.

About Eric Olsen

Career media professional and serial entrepreneur Eric Olsen flung himself into the paranormal world in 2012, creating the America's Most Haunted brand and co-authoring the award-winning America's Most Haunted book, published by Berkley/Penguin in Sept, 2014. Olsen is co-host of the nationally syndicated broadcast and Internet radio talk show After Hours AM; his entertaining and informative America's Most Haunted website and social media outlets are must-reads: [email protected], Facebook.com/amhaunted, Pinterest America's Most Haunted. Olsen is also guitarist/singer for popular and wildly eclectic Cleveland cover band The Props.

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