Digital Dave Strikes Again: Bowie Beaming Concert Into Theaters

Staying ahead of the digital pack, David Bowie launches his new album Reality today with a live 90-minute concert from the Riverside studios in Hammersmith, which will be beamed live by satellite to 22 movie theaters in Europe, including five in the UK:

Cinemas in the rest of the world, including those in Rio de Janeiro, New York, Sydney, Warsaw, Toronto and Tokyo will see the concert the following day due to the time difference.

The performance, shot in widescreen and digitally fed to cinemas, will include an interactive question and answer session with Bowie.

Cinema audiences will also have the chance to request Bowie classics.

Bowie has been a longtime pioneer of technology in the music industry.

In the 1980s he was one of the first artists to use e-mail to communicate with the media while on tour.

In the 1990s, he offered fans a chance to download his latest release from the Internet in one of the first widespread uses of that technology. [Reuters]

Reality will be available September 15, and will be supported by Bowie’s first world tour in almost ten years. For more info go to Bowie’s website.