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Media

Content in Crisis: Making Your Content Matter in 2016

More consumption is moving to social media platforms, making it harder and harder for brands to build relationships with their consumers and make a profit from content distribution. This all means that marketers need to get creative, embrace the content shifts and follow the yellow brick road, wherever that might take us.

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Language Matters in Life and Business: Right-Wing Casino Magnate Sheldon Adelson Buys Control of Nevada Newspaper

The change in ownership of a locally influential but definitely local paper is big news, even in the age of the decline of newspapers, because of the vast sums of money its new owner spends in the political arena.

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