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Economics

SXSW V2V: Warning – You’re Losing Money by Not Being a Cultural Architect

“The secret to great service brands, like Starbucks, Nordstrom and Nespresso, is that they inspire the customer experience through their teams,” said SGEi president Shane Green. It’s mindset and behaviors. These create a reputation. In today’s social media-focused environment your reputation is your brand. How you do things is how people will see you in the marketplace.”

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SXSW V2V: Growth Hacking in 10 Easy Steps

“Grow fast or die slow,” was the quote from growth mentor Samir Patel (@meetsamir) that Vincent Dignan used to set the tone for his presentation, “Growth Hacking Live: Boost Your Startup in Realtime.” Dignan spoke to a room overflowing with startup entrepreneurs at SXSW V2V, a four-day (July 19-22) educational …

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4 Reasons Your Small Business Needs a Blog Even If You Don’t Have a Website Now

Blogs influence buying decisions and allow you to establish yourself as an expert, which can lead to a wider network of professional resources and can make it easier for customers and potential customers to give you valuable feedback on your product or service offerings.

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