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SXSW V2V: Warning – You’re Losing Money by Not Being a Cultural Architect

“The secret to great service brands, like Starbucks, Nordstrom and Nespresso, is that they inspire the customer experience through their teams,” said SGEi president Shane Green. It’s mindset and behaviors. These create a reputation. In today’s social media-focused environment your reputation is your brand. How you do things is how people will see you in the marketplace.”

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