Tuesday , October 26 2021

Crystal Balls

On his new thefutureof.net site, Gerd Leonhard predicts these things for the future of the music business:

    CD prices will drop to $ 5 (and less)

    Mechanical Royalties and Performance Royalties will be integrated, and revenue sharing schemes will replace today’s fee schedules

    Record stores will no longer focus on selling music

    (Traditional) Radio will become irrelevant

    Music is going back to its roots by becoming a service (again), not a product

    Music companies will be utilities

    Performing right organizations (PROs) as we know them will vanish

    The lifetime of copyright will be decreased to somewhere between 5 and 25 years

    The global dominance of the ‘Western Pop Music Monopoly’ will come to an end

    Niche markets become powerful microcosms and will eventually overtake the macro markets

Once you are in the site, click on “Music Business: Predictions” for explanations. It’s a brave new world.

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About Eric Olsen

Career media professional and serial entrepreneur Eric Olsen flung himself into the paranormal world in 2012, creating the America's Most Haunted brand and co-authoring the award-winning America's Most Haunted book, published by Berkley/Penguin in Sept, 2014. Olsen is co-host of the nationally syndicated broadcast and Internet radio talk show After Hours AM; his entertaining and informative America's Most Haunted website and social media outlets are must-reads: [email protected], Facebook.com/amhaunted, Pinterest America's Most Haunted. Olsen is also guitarist/singer for popular and wildly eclectic Cleveland cover band The Props.

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