Book Review: Social Marketology: Improve Your Social Media Processes and Get Customers to Stay Forever by Ric Dragon

Social media marketing is vital for every business of any size these days. Every brand, however big or small, needs to be represented on Twitter, Facebook and other social sites. For market experts, this is a new field and everyone is learning the rules for using social media as a market tool. With Social Marketology: Improve Your Social Media Processes and Get Customers to Stay Forever, Ric Dragon has provided an excellent guidebook for businesses about how to combine traditional marketing methods and new social marketing techniques,

Dragon is the cofounder and CEO of DragonSearch, which handles social media strategy for The Grammy Foundation, Steuben, and many other prestigious customers. He has over 15 years of experience in digital media.

For Social Marketology Dragon has combined elements of sociology, psychology, philosophy, history, and statistical analysis with tried and true marketing techniques to offer practical advice on how to handle Twitter, Facebook, blogging and more.

Dragon emphasizes the need for “vision, values, and passion” in a company’s social marketing plan. He also discusses the need for understanding your customers on a human level as well as the need for the best practices and techniques for finding and identifying who those customers are. He explains the need to focus on desired outcomes, then analyze the communities which can help you reach those outcomes and discover the most influential members of those communities. You can then create an action plan to reach those influential members and introduce them to your brand in a positive way.

Along the way, Dragon explains how to avoid the sort of errors that can ruin a company’s reputation in a matter of moments, and what to do if someone who is representing your company does make that sort of mistake.

Social Marketology is engaging, practical, and easy to understand. It is must reading for anyone who wishes to learn more about using Facebook, Twitter, and other social media as a marketing tool.