As founder and president of FSB Associates (FSBAssociates.com), a publicity and marketing firm, Fauzia Burke specializes in creating online awareness for authors and their books. Her expertise and vast knowledge is now in book form,Online Marketing for Busy Authors: A Step-by-Step Guide, allowing all of us to access her methods to create the best visibility and sales potential when launching a book. She is a pioneer in book marketing, long before others realized the great potential of creating an online audience for our writing.
As the title notes, the book is indeed a step-by-step guide to a successful book launch. Be aware though, if you don’t know your book’s audience and its specific benefits to the reader, you are advised to take a big step back and clarify it for yourself. How can you determine your own goals in writing the book without knowing the audience you aim to help or reach? Once you identify the appropriate audience you can then structure your own goals to reach the right readers.
Burke knows every element of author marketing and includes a powerful section on agents and major publishers, to help identify the best avenue for your online marketing plan. With this guide you not only have a template, but a step-by-step roadmap to success.
An entire chapter on the basics of web visibility and social media will convince you to strengthen your online presence, and includes a checklist to follow. The suggestions work precisely because Burke is a marketer for authors and stresses the importance of creating content to engage with your fans, providing benefits to them, not just trying to sell books. She walks the reader through the use of common social media tools: Facebook, LinkedIn, Pinterest and Twitter to bring traffic to your site, and keep your book sales ranking high. Keep in mind, Burke stresses these social media connections work best when viewed not as self-promotion but as a portal to listen to your audience and book buyers. Any author actively promoting a book will gain information on strategies to build a best-selling brand.`
Online Marketing for Busy Authors: A Step-by-Step Guide concludes with a generous list of research tools. Overall, the book’s powerful strategies can be put to immediate use, and revisited for long-term success in marketing and promoting your book.