Thursday , October 22 2020

Another Blow

We reported last week on the conflict developing between the major labels and the independent promotions companies over fees paid to get songs played on the radio. RCA and Atlantic had reduced fees paid as of last week, now Universal is slashing fees by 50%:

    Universal Music Group, the world’s largest music company, this week slashed fees paid to independent record promoters by half–a radical move that could save the company nearly $25 million a year and pave the way for other record giants to follow suit.

    The action by Universal Music, owned by media conglomerate Vivendi Universal, comes as lawmakers and federal agencies are trying to determine whether current independent promotion tactics violate payola laws, which bar radio stations from playing songs in exchange for money or anything valuable without identifying the transaction.

    ….Record companies have complained to the Federal Communications Commission and lawmakers about giant radio conglomerates using their muscle to ratchet up promotion prices. Sources said Universal Music Group–which consists of the Interscope, Def Jam, MCA, Universal Records and Lost Highway labels–pays more than $50 million annually to independent promoters to pitch songs by such stars as No Doubt, Ashante, Mary J. Blige and Nellie to radio stations.

    Universal declined to comment. But sources at the company said its labels notified promoters Tuesday that they are slashing promotion payments 50% to about $200,000 a song. Universal’s labels also plan to reduce the number of radio stations nationwide for which promoters will be able to collect fees for pitching their songs, sources said.

About Eric Olsen

Career media professional and serial entrepreneur Eric Olsen flung himself into the paranormal world in 2012, creating the America's Most Haunted brand and co-authoring the award-winning America's Most Haunted book, published by Berkley/Penguin in Sept, 2014. Olsen is co-host of the nationally syndicated broadcast and Internet radio talk show After Hours AM; his entertaining and informative America's Most Haunted website and social media outlets are must-reads: [email protected],, Pinterest America's Most Haunted. Olsen is also guitarist/singer for popular and wildly eclectic Cleveland cover band The Props.

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