Walter Lim has more than 16 years of experience in marketing, public relations, social media, events management, strategic planning and corporate development. He is presently the Director of Strategy and Marketing at the National Art Gallery, Singapore. A prolific writer with some 820 posts on his blog "Cooler Insights", Walter has published articles in the Straits Times (Singapore's leading newspaper), academic journals, and other platforms.
Walter is also the Vice Chairman of the Association of Singapore Attractions, an industry body representing 50 visitor attractions in Singapore including Sentosa, the Night Safari, national museums, and the two Integrated Resorts. He is also a Board Member of the Army Museum of Singapore.
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