(Traditional Radio, Podcasting, Internet Radio)
Sam is a radio talent coach. His extensive career has covered Top 40, Urban, Country, Sports, and Rock. A list of accomplishments includes teaching and hosting Westwood’s syndicated Superstars of R&B concert series. He has moderated or been a panelist at conventions for Billboard, NAB, and the Canadian Music Festival. http://radiocoach.biz
The methodology used to measure radio audiences are similar to methods applied to political polling.
A little humanity could go a long way.
Both agreements include cash, adjustments in panelist selection recruitment, increases in cell phone-only household selection, and promises of increased efforts for accurate measurement radio measurement.
Traditional radio is at a crossroads, and only a marriage with new media provides the solutions.
Traditional or terrestrial radio could thrive again if it hyperlinks to new media and creates a communications "New World Order".
Traditional radio has allowed MBAs to guide its destiny, allowing creativity to idle and new media to forge ahead.
PPM's performance will continue to be questioned until radio and advertising see a pattern of consistency in terms of results.
Advertising agencies, radio, and clients, are making the transition to Arbitron's new electronic measurement, the Portable People Meter (PPM).
Broadcasters, agencies, and advertisers are adjusting to The Portable People Meter and electronic measurement.
How Arbitron panelists actually use the Portable People Meter.