Oren Hope

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• 21 Success Through Excess

  Sometimes getting to the top means going over it.

  Opinion in Culture — by Oren Hope — on Oct 16, 2009

• 20 Bios and Press Releases

  Bios and press releases are both necessary parts of a good marketing and press plan.

  Opinion in Culture — by Oren Hope — on Sep 22, 2009

• 19 Twitter: The New Customer Service

  Customer service via Twitter hits home.

  Opinion in Culture — by Oren Hope — on Sep 09, 2009

• 18 Marketing: A Matter of Life and Death?

  Marketing can influence the public to support or oppose a big societal change.

  Opinion in Culture — by Oren Hope — on Aug 09, 2009

• 17 Entrepreneurship: It’s All About a Can-Do Attitude

  As you forge ahead in your business – and in your life – remember that your biggest fan is you.

  Opinion in Culture — by Oren Hope — on Aug 07, 2009

• 16 Chain Stores and Localvores

  Big corporations are learning to take advantage of the "localvore" movement. When does marketing become deception?

  Opinion in Culture — by Oren Hope — on Jul 27, 2009

• 15 Merchandising: Capitalizing on the Surprising

  A branded item that's a little bit new, a little bit different, is also a little bit worth tweeting about.

  Opinion in Culture — by Oren Hope — on Jul 16, 2009

• 14 I’m in the Mood for Some #Moonfruit!

  Using Twitter, Moonfruit has come up with one of the most brilliant marketing schemes I’ve seen in a long time.

  Opinion in Culture — by Oren Hope — on Jul 03, 2009

• 13 Writing for the Web, Part Two: Home Page Homilies

  You don't need to read a whole book to learn the basic principles of writing for the web.

  Opinion in Culture — by Oren Hope — on Jun 09, 2009

• 12 Writing for the Web, Part One: Basics

  Describing what you do, and why you are the ones to do it, is a website's first job.

  Opinion in Culture — by Oren Hope — on Jun 02, 2009