Ike Pigott

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• 4 The PeTA principle...

  “A crisis is a violation of your organizational vision.” That's one of the best definitions of a crisis I've ever seen.

  News in Culture — by Ike Pigott — on Jun 24, 2005

• 3 How to lose an election and insult the voters

  If you're key messages won't fit on the back of a business card, then you aren't focused enough on the point you'd like to make.

  Opinion in Culture — by Ike Pigott — on Jun 17, 2005

• 2 Not everything is bigger in Texas.

  Short, sweet, and to the point. Sometimes the bluntest messages are the most effective.

  Opinion in Culture — by Ike Pigott — on Jun 16, 2005

• 1 Image is everything, but it isn't the only thing.

  Opinion in Culture — by Ike Pigott — on Jun 15, 2005