"A sinister cabal of superior writers."
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4
The PeTA principle...
“A crisis is a violation of your organizational vision.” That's one of the best definitions of a crisis I've ever seen.
3
How to lose an election and insult the voters
If you're key messages won't fit on the back of a business card, then you aren't focused enough on the point you'd like to make.
2
Not everything is bigger in Texas.
Short, sweet, and to the point. Sometimes the bluntest messages are the most effective.
1
Image is everything, but it isn't the only thing.
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