It’s called Kona Nigari, comes from 2,000 feet down off the coast of Hawaii, and it’s bottled by Hawaii Deep Marine.
Kona Nigari is a seawater mineral concentrate you mix with regular water. You can buy some at the Key of Life store in the Royal Hawaiian Shopping Center in Honolulu.
As always with expensive weird shit, the Japanese are driving the market. They can’t drink it fast enough.
When’s the next plane out? Gotta have this right now.
Said Steve Bretschneider, deputy director for the Department of Business, Economic Development and Tourism, quoted in today’s USA Today story by Sean Hao, “The great thing is, we have plenty of it. We’re not going to run out.”
Hawaii Governor Linda Lingle decided to issue an official Hawaii deep-sea water certificate. The state will charge 3 cents a bottle to use a logo to distinguish Hawaiian seawater from Japanese-produced seawater.
So great. As if there’s a wall between the two. Jeez, wonder what these people think of the concept of “mix ‘n mingle?” Probably better not bring it up while they’re riding their “wave.”
Koyo USA’s Ma Ha Lo brand seawater will be the first to carry the Hawaii logo.
Koyo’s currently shipping 80,000 bottles a DAY to Japan.
The soaring, insatiable Japanese demand is based on a variety of health claims from bottlers, none of which have yet been [nor will they ever be, may I add] medically proved.
The water is high in minerals and believed free of modern contaminents. Gee, I could could say the same thing about my 1-A-Day vitamin tablet, but that would be dumb.
Oh, yeah, in case you didn’t do the math, I did: Kona Nigari will set you back a cool $2,144 a gallon.
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