“As late as 1997, males made up 65% of all Internet users. But things have shifted, and quickly.”
As a matter of fact, women now make up 51.6% of all Internet users in the US. That number seems a bit surprising at first, but when compared to the overall population breakdown in the US, which is 51% women, it looks as if about the same number of men and women use the Internet relative to their portion of the population. The most interesting thing is the dramatic shift. But it’s nice to know that the web is, at least in the US, an equal opportunity program.
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