Disney, a company known for wholesome entertainment, has decided to purchase Marvel. This is real. Fans of the home of such fare as Spider-Man and X-Men are already nervous about what the House Of Mouse could do to their beloved characters.
The fear isn't completely unjustified, as I try to understand from the fans' point of view. While the two companies deal in entertainment, they are vastly different in their creative styles. What creative ideas would come out of such a partnership?
Since Spider-Man Four, Five and Six are currently in the works, it isn’t completely impossible to think that they wouldn’t, in some kind of insane way, incorporate a character from the Disney universe. It would be kind of funny, in a bad way, to suddenly see Mickey Mouse in animated form coming to help Spider-Man. Just Mickey’s voice alone would screw up the tone of any of the future SM movies.
When I remove myself from the picture as a fan, I see why Marvel accepting Disney's offer makes sense.
When young boys look at Disney, they think of it in terms of shows and movies associated with more girlish stories. Hannah Montana and That's So Raven are two examples that do seem to cater more to young women. Marvel, as some have stated, could give Disney back the young male audience that it so often in recent years has left behind.
Robert Iger, the CEO of Disney, has himself stated that the purchase of Marvel itself was also a matter of acquiring writers. I give kudos to Bob on that point — Marvel is known for making comic book characters a darker shade of gray in their psychological profiles. Perhaps we will see (jesting of course) a psycho version of Mickey Mouse, or a cool, suave Cary Grant-like Donald Duck.
Disney is also a huge powerhouse when it comes to advertising, which Marvel could certainly use in an age when very few are buying comics. When cooler heads begin to assess the situation from a different perspective, I think Marvel fans will see that this is a good move on the company’s part.
Time will tell if something creative comes from this endeavor as opposed to nothing (see Time Warner/AOL). I, for one, hope Spider-Man doesn’t start singing in his future sequels.